Gabinete da Juventude
Social media design
Last year I had the opportunity to work in partnership with the City Hall of Caldas da Rainha to create the branding of its new Youth Office, which aims to create the conditions for all young people to feel integrated and supported by the existing structures, which benefit of the necessary conditions to evolve in an environment of inclusion and empowerment, thus being able to actively participate in the definition of policies that directly affect them. The briefing asked for an image that would reach the target audience, young people from 15 to 29 years old, and that would stay current for a period of 3 years. For this I created something that can be changeable and easily adapted to different age groups, through small changes such as color and use of iconography.
This is the first part of a 2-part project, in addition to the image created for the Youth Office, I also had to design based on it a visual identity for YOUTH SUMMIT, the youth festival, an integral part
of the Youth Office, which includes a week of activities such as sports, conferences, lectures, workshops, concerts, etc.