Publicenter (v1)

Publicenter is a printing company who is looking to expand their services portfolio.

For that they decided to rebrand their identity aiming to reach a new niche of clients such as other companies and brands who look for design and marketing solutions. Their new services include graphic design, social media management and communication design solutions.

The briefing asked for something fun and that would stand out. It was the client’s requirement to use the 3 main colors you’ll see on this presentation, blue, red and yellow. Another ‘problem’ the client requested to be solved was to create a logo that made the word – publicenter – look smaller as it’s width was a problem for him regarding the previous logo.

The brand wants to be perceived as a creative studio with an array of new design related services connected to it’s printing services. This way they can offer a full experience to their clients from creation and designing to printing and social media manegement.